























The Wolfgang
Weingart Wave
The Wolfgang
Weingart Wave
The Wolfgang
Weingart Wave
An exhibition on the graphic designer Wolfgang Weingart (1941-2021). This project includes a pitchbook for the fictional exhibit held at the Art Gallery of Ontario (AGO), complete with campaign mockups and a brief history of the designer.
The name, The Wolfgang Weingart Wave, reflects his contributions
to pioneering the New Wave Swiss aesthetic. His work disrupted
rules of Swiss type while still insisting that type should have a hidden
visual structure. The result for the visual identity is cohesive yet flexible, compositions with clear hierarchy but with dynamic elements that aren’t solely confined to the grid. The design draws from elements commonly found throughout Weingart's work, such as charged lines, blocked text, fluctuating font weights, visible grid lines, and dramatic black and white compositions.
An exhibition on the graphic designer Wolfgang Weingart (1941-2021). This project includes a pitchbook for the fictional exhibit held at the Art Gallery of Ontario (AGO), complete with campaign mockups and a brief history of the designer.
The name, The Wolfgang Weingart Wave reflects his contributions to pioneering the New Wave Swiss aesthetic, his work disrupted rules of Swiss type while still insisting that type should have a hidden
and visual structure. The result is a cohesive yet flexible identity, compositions with clear hierarchy but with dynamic elements that aren’t solely confined to the grid. The design draws from elements commonly found throughout his work, such as charged lines, blocked text, fluctuating font weights, visible grid lines, and dramatic black and white compositions.
An exhibition on the graphic designer Wolfgang Weingart (1941-2021). This project includes a pitchbook for the fictional exhibit held at the Art Gallery of Ontario (AGO), complete with campaign mockups and a brief history of the designer.
The name, The Wolfgang Weingart Wave reflects his contributions to pioneering the New Wave Swiss aesthetic, his work disrupted rules of Swiss type while still insisting that type should have a hidden and visual structure. The result is a cohesive yet flexible identity, compositions with clear hierarchy but with dynamic elements that aren’t solely confined to the grid. The design draws from elements commonly found throughout his work, such as charged lines, blocked text, fluctuating font weights, visible grid lines, and dramatic black and white compositions.
Format: 11 x 17"
Type: Print Publication, Branding
Course: Typography Three















